SEO and GEO optimisation
Being found in search engines, and being described correctly by AI assistants.
SEO is the work that gets your pages found in classic search engines. GEO is the newer half of the same job: making sure that when someone asks an AI assistant about your company, the answer it gives is accurate and comes from your own pages.
Both depend on the same underlying thing. A machine has to be able to fetch your page, read it, and find a clear statement of fact on it. Most of what people call optimisation is removing the obstacles to those three steps.
What it solves
- People searching for exactly what you do never reach you.
- You rank for your company name and nothing else, so only people who already know you can find you.
- An AI assistant asked about your company gives a vague answer, an outdated one, or confuses you with someone else.
- The site is technically blocking or confusing crawlers without anyone realising.
- The pages exist but answer no question anybody is actually asking.
The technical layer
- Speed and Core Web Vitals, because a page nobody waits for is a page nobody reads.
- Crawlability: robots rules, a correct sitemap, and no accidental blocks.
- One canonical address per page, so the same content does not compete with itself.
- Correct language tagging with hreflang, so the right language version is served.
- Redirects that preserve what an old address earned instead of throwing it away.
- Structured data, so a machine reads facts as facts rather than guessing from prose.
What GEO actually means
AI assistants answer from pages they can read. That has a few practical consequences that differ from classic SEO. Facts that exist only inside an image or a PDF usually do not survive. A statement written plainly — what the company is, where it is registered, what it sells, how to reach it — is far more likely to be quoted than the same fact implied across three paragraphs. Consistency matters more than it used to: if your company name, address or description differ between your site, your business listings and your social profiles, an assistant has no way to tell which one is right. And an assistant cannot cite a page it was never allowed to fetch, so crawler access is a GEO decision, not just an SEO one.
How we work
- We fix the technical layer first: page speed, crawlability, structured data and correct language tagging.
- We make the facts about your company explicit on the page, because that is what both search engines and AI assistants quote.
- We check what assistants currently say about you, and work on the pages that produced those answers.
Our own work in this area
Two pieces of work we did on our own products:
- Yolzz: content pages built per city and pick-up location, technical SEO fixes (heading structure, meta titles, consolidating duplicate URLs), and the crawl configuration that lets AI search engines read the site. Read about Yolzz.
- Turzz AI: a blog content cluster in three languages (Turkish, English, German), together with page speed work. Read about Turzz AI.
Frequently asked questions
Can you guarantee first place?
No, and nobody can. Rankings are decided by systems we do not control and are compared against competitors who are also working. What can be promised is the work: the technical faults get fixed, the pages answer real questions, and the facts are where a machine can read them.
How long does it take to see a difference?
Longer than anyone would like. Technical fixes are picked up once a search engine recrawls the pages, which is not immediate; content and authority move more slowly still. Anyone offering a date is guessing.
Is GEO just SEO with a new name?
They overlap heavily and the technical groundwork is shared. The difference is what the machine does with the page: a search engine ranks it, an assistant quotes it. That pushes GEO towards explicit, verifiable statements of fact and consistency across the places your company appears.
Do we need to write a blog?
Only if you have something to say that someone is searching for. Pages written to fill a schedule tend to rank for nothing and dilute the pages that matter. It is better to have a few pages that genuinely answer a question than many that answer none.